Principles of Marketing

4.05 avg rating
( 1,640 ratings by GoodReads )
9780136912477: Principles of Marketing

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisationís objectives and resources against needs and opportunities in the global marketplace.

Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

"synopsis" may belong to another edition of this title.

Buy New View Book

Shipping: £ 3.27
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace


Kotler, Philip; Armstrong, Gary
ISBN 10: 0136912478 ISBN 13: 9780136912477
New Quantity Available: 1
Castle Rock
(Pittsford, NY, U.S.A.)

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801369124771.0

More Information About This Seller | Ask Bookseller a Question

Buy New
£ 13.40
Convert Currency

Add to Basket

Shipping: £ 3.27
Within U.S.A.
Destination, Rates & Speeds