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Synopsis
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.
With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.
Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.
"synopsis" may belong to another edition of this title.
Synopsis
This edition maintains a current focus and offers a pedagogical approach to issues such as global marketing, the impact of a united Europe in 1992, geodemographic segmentation, speed as strategy - turbo marketing, brand and category management and environmentalism and "green" marketing.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1991
- ISBN 10 0136912478
- ISBN 13 9780136912477
- BindingHardcover
- LanguageEnglish
- Edition number5
- Number of pages688
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Principles of marketing (The Prentice Hall series in marketing)
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Condition: Very Good. Very Good condition. 5th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # K16C-01818
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Principles of marketing (The Prentice Hall series in marketing)
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Principles of Marketing
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Hardcover 5th Ed. Education, Marketing. Includes bibliographical references and indexes. (711 Pgs.) Solid Glossy Boards & Spine, slight highlight, otherwise Near VVG. Seller Inventory # AA-HC-3852
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Principles of marketing (The Prentice Hall series in marketing)
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hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_433659215
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