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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series) - Softcover
- PublisherPearson
- Publication date2021
- ISBN 10 0136717136
- ISBN 13 9780136717133
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages512
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Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
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Marketing Metrics (Pearson Business Analytics Series)
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Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
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Marketing Metrics (Paperback)
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Pearson Education (US), NJ, 2021
ISBN 10: 0136717136
ISBN 13: 9780136717133
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Paperback
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Paperback. Condition: new. Paperback. This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply todays best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardisation in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimise planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketings impact on a publicly traded firms financial objectives Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780136717133
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