Synopsis
This text provides a foundation in the theory of consumer buying and its application to marketing practice. The Consumer Decision Model (CDM) as a framework for applying consumer buying theory into marketing practice is outlined. The text also shows how marketing strategies and plans can be based upon both qualitative analysis (theory) and quantitative analysis (modelling) - and yet still not require background in formal statistics.
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Buyer Behavior in Marketing Strategy (2nd Edn)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780136690115. Seller Inventory # 9776425
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Buyer Behavior in Marketing Strategy
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Hardcover. Condition: Acceptable. Acceptable. Dust Jacket NOT present. CD WILL BE MISSING. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82901366901142
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Buyer Behavior in Marketing Strategy
Seller: MyLibraryMarket, Waynesville, OH, U.S.A.
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Hardcover. Condition: Very Good. ***Please Read*** Like new if not for slight flaws or bumps to front cover - No marks on text - My shelf location - 55-d-37*. Seller Inventory # 240820005