Items related to Buyer Behavior in Marketing Strategy
Synopsis
This text provides a foundation in the theory of consumer buying and its application to marketing practice. The Consumer Decision Model (CDM) as a framework for applying consumer buying theory into marketing practice is outlined. The text also shows how marketing strategies and plans can be based upon both qualitative analysis (theory) and quantitative analysis (modelling) - and yet still not require background in formal statistics.
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1993
- ISBN 10 0136690114
- ISBN 13 9780136690115
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages480
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Buyer Behavior in Marketing Strategy (2nd Edn)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780136690115. Seller Inventory # 9776425
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Buyer behavior in marketing strategy.
Seller: Antiquariat Bookfarm, Löbnitz, Germany
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2. ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1691b 9780136690115 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2094407
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Buyer Behavior in Marketing Strategy
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.4. Seller Inventory # G0136690114I3N00
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Buyer Behavior in Marketing Strategy
Seller: MyLibraryMarket, Waynesville, OH, U.S.A.
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Hardcover. Condition: Very Good. ***Please Read*** Like new if not for slight flaws or bumps to front cover - No marks on text - My shelf location - 55-d-37*. Seller Inventory # 240820005
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