Strategic Marketing for Educational Institutions

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9780136689898: Strategic Marketing for Educational Institutions

This book reflects a strategic planning perspective and is sequenced to provide readers with a cumulative understanding of marketing and ability to apply these ideas directly to their own educational institutions.

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Philip Kotler, Karen A. Fox
Published by Pearson Education (US), United States (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
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Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 2nd Revised edition. 226 x 152 mm. Language: English Brand New Book ***** Print on Demand *****.Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80 of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. Bookseller Inventory # AAV9780136689898

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Philip T. Kotler
Published by Pearson Education (1995)
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Book Description Pearson Education, 1995. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780136689898

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Philip Kotler, Karen A. Fox
Published by Pearson Education (US), United States (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
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Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 2nd Revised edition. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80 of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. Bookseller Inventory # AAV9780136689898

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Kotler, Philip
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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780136689898_lsuk

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Kotler, Philip T., Fox, Karen
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Book Description Pearson, 1995. Paperback. Book Condition: New. Bookseller Inventory # P110136689892

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Philip R Kotler, Karen Fox
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Book Description Prentice Hall, 1995. Paperback. Book Condition: New. 2nd. Bookseller Inventory # DADAX0136689892

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Kotler, Philip RFox, Karen
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Karen Fox; Philip T. Kotler
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Book Description Pearson, 1995. Paperback. Book Condition: New. book. Bookseller Inventory # 0136689892

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Philip Kotler/ Karen F. A. Fox
Published by Prentice Hall (1995)
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Book Description Prentice Hall, 1995. Paperback. Book Condition: Brand New. fac sub edition. 464 pages. 9.50x6.50x1.25 inches. In Stock. Bookseller Inventory # zk0136689892

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Book Description Prentice Hall, 1995. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780136689898

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