Strategic Marketing for Educational Institutions (2nd Edition)

3.84 avg rating
( 19 ratings by Goodreads )
 
9780136689898: Strategic Marketing for Educational Institutions (2nd Edition)

Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80% of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers.

"synopsis" may belong to another edition of this title.

From the Publisher:

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kotler, Philip T.; Fox, Karen
Published by Pearson
ISBN 10: 0136689892 ISBN 13: 9780136689898
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Book Condition: New. 0136689892 New Condition. Bookseller Inventory # NEW6.0056547

More Information About This Seller | Ask Bookseller a Question

Buy New
59.13
Convert Currency

Add to Basket

Shipping: 3.84
Within U.S.A.
Destination, Rates & Speeds

2.

Kotler, Philip T., Fox, Karen
Published by Pearson (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 1995. Paperback. Book Condition: New. Bookseller Inventory # P110136689892

More Information About This Seller | Ask Bookseller a Question

Buy New
63.43
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

3.

Philip Kotler, Karen A. Fox
Published by Pearson Education (US), United States (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80 of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. Bookseller Inventory # AAV9780136689898

More Information About This Seller | Ask Bookseller a Question

Buy New
65.89
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Philip T. Kotler
Published by Pearson Education (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Pearson Education, 1995. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780136689898

More Information About This Seller | Ask Bookseller a Question

Buy New
58.17
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Philip Kotler, Karen A. Fox
Published by Pearson Education (US), United States (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.* emphasizes quality, including service quality. * emphasizes the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. * focuses on marketing as a process based on strategic planning. * presents ways to replace guesses with estimates through the use of tools for estimating market demand. * illustrates sound, systematic ways to develop and test new programs. * focus on direct mail including guidelines for using direct mail effectively. * 80 of the material is new or has been updated. * contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics. * includes more examples of practical marketing-research tools. * focuses on educational institutions as service providers. Bookseller Inventory # AAV9780136689898

More Information About This Seller | Ask Bookseller a Question

Buy New
68.26
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Kotler, Philip
Published by Prentice Hall (2016)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780136689898_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
64.50
Convert Currency

Add to Basket

Shipping: 3.87
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Philip R Kotler, Karen Fox
Published by Prentice Hall (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1995. Paperback. Book Condition: New. 2nd. Bookseller Inventory # DADAX0136689892

More Information About This Seller | Ask Bookseller a Question

Buy New
86.42
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds

8.

Philip T. Kotler; Karen Fox
Published by Pearson (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 1995. Paperback. Book Condition: New. book. Bookseller Inventory # 0136689892

More Information About This Seller | Ask Bookseller a Question

Buy New
96.95
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Kotler, Philip RFox, Karen
Published by Prentice Hall
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0136689892

More Information About This Seller | Ask Bookseller a Question

Buy New
127.06
Convert Currency

Add to Basket

Shipping: 2.69
Within U.S.A.
Destination, Rates & Speeds

10.

Philip Kotler
Published by Prentice Hall (1995)
ISBN 10: 0136689892 ISBN 13: 9780136689898
New Softcover Quantity Available: 1
Print on Demand
Seller
Rating
[?]

Book Description Prentice Hall, 1995. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780136689898

More Information About This Seller | Ask Bookseller a Question

Buy New
147.17
Convert Currency

Add to Basket

Shipping: 3.58
From Germany to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book