Selling Today: Building Quality Partnerships, Canadian Edition - Softcover

Manning, Gerald L.; Reece, Barry L.; MacKenzie PH.D., Herbert F.

Softcover

ISBN 10: 0136286038 ISBN 13: 9780136286035

Publisher: Prentice Hall Canada, 1998

Synopsis

Designed for an undergraduate, introductory-level course in Sales. Receiving high accolades from business and academic professionals alike, this Canadian adaptation of the number-one selling, reality-based introductory text embodies the changing nature of personal selling in Canada today, showing students how to master vital relationship-building skills and apply modern sales automation technology to achieve long-term success in the field. Emphasizing the value of investing in quality, secured relationships that yield repeat business and referrals, it makes concepts come alive by applying them to scenarios from real companies throughout, and comes with one of the most comprehensive support packages available for a text of its kind.

Edition details

• Publisher: Prentice Hall Canada
• Publication date: 1998
• Language: English
• ISBN 10: 0136286038
• ISBN 13: 9780136286035
• Binding: Paperback
• Number of pages: 576