Items related to Understanding The Consumer:A European Perspective
Synopsis
Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.
"synopsis" may belong to another edition of this title.
From the Back Cover
At a time when consumers are often decribed as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents in a relatively compact format the essentials of what is presently known about the consumer. It also covers the managerial and public policy implications inherent within it.
All the core areas of consumer behaviour are covered including-
consumer needs and motivatio
personalit
perceptio
learning and consumer involvemen
attitude
group dynamics including social class, family culture and lifestyle
It will be particularly welcomed for its European approach to the subject. Ideal for MBA and postgraduate classes in consumer behaviour Understanding the Consumer offers a comprehensive yet concise introduction to the subject.
"About this title" may belong to another edition of this title.
- PublisherFt PrenticeHall
- Publication date2000
- ISBN 10 0136163688
- ISBN 13 9780136163688
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages336
Search results for Understanding The Consumer:A European Perspective
Stock Image
Understanding The Consumer:A European Perspective
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR012616616
Quantity: 1 available
Stock Image
Understanding the Consumer: A European Perspective
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-J-008-02798
Quantity: 2 available
Stock Image
Understanding Consumers : A European Perspective
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP82747413
Quantity: 1 available
Stock Image
Understanding Consumers : A European Perspective
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP62854461
Quantity: 1 available
Stock Image
Understanding Consumers : A European Perspective
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP11124237
Quantity: 1 available
Stock Image
Understanding the Consumer: A European Perspective
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780136163688. Seller Inventory # 9605257
Quantity: 1 available
Stock Image
Understanding the Consumer: A European Perspective
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780136163688. Seller Inventory # 9517584
Quantity: 1 available
Stock Image
Understanding the Consumer: A European Perspective
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780136163688. Seller Inventory # 9517583
Quantity: 1 available
Stock Image
Understanding The Consumer
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 336 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 1577115/202
Quantity: 1 available
Stock Image
UNDERSTANDING THE CONUMER: A
Seller: OM Books, Sevilla, SE, Spain
Seller rating 5 out of 5 stars
Condition: usado - bueno. Seller Inventory # 9780136163688
Quantity: 1 available