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Synopsis
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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- PublisherPearson
- Publication date2002
- ISBN 10 0136138039
- ISBN 13 9780136138037
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages418
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Public Relations Practices : Managerial Case Studies and Problems
Published by
Pearson Education, Limited, 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Public Relations Practices: Managerial Case Studies and Problems
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Public Relations Practices: Managerial Case Studies and Problems
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Public Relations Practices: Managerial Case Studies and Problems
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Public Relations Practices: Managerial Case Studies and Problems
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Softcover. Condition: Bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-127-012
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Public Relations Practices: Managerial Case Studies and Problems
Published by
Prentice Hall, Lebanon, Indiana, U.S.A., 2002
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Public Relations Practices: Managerial Case Studies and Problems, 6TH Ed
Published by
Prentice Hall, Upper Saddle River, NJ, 2003
ISBN 10: 0136138039
ISBN 13: 9780136138037
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Softcover. Condition: Good. 6th Edition. Minor highlighting in text, shelf and corner wear to cover Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0136138039. ISBN/EAN: 9780136138037. Pictures of this item not already displayed here available upon request. Inventory No: 1560799516. Seller Inventory # 1560799516
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PUBLIC RELATIONS PRACTICES: MANAGERIAL CASE STUDIE
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