A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations—involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 6th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 348660
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0136138039
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 18903
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0136138039
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-134-93-0582100
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110136138039
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801361380371.0
Book Description Prentice Hall, Lebanon, Indiana, U.S.A., 2002. Trade Paperback. Book Condition: New. New, No remainder marks, minor shelf wear, No surprises. Same day Shipping. Bookseller Inventory # Ex1018
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136138039 New Condition. Bookseller Inventory # NEW6.0056163