A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications.
Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations―involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. Featuring real-life public relations situations, this book intends to help students develop agility in applying effective public relations theories, principles, and practices to a wide variety of situations - involving all types and sizes of organizations. It is suitable for undergraduate/ graduate-level courses in Introductory Public Relations. Seller Inventory # 00108659132
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. Featuring real-life public relations situations, this book intends to help students develop agility in applying effective public relations theories, principles, and practices to a wide variety of situations - involving all types and sizes of organizations. It is suitable for undergraduate/ graduate-level courses in Introductory Public Relations. Seller Inventory # CIN0136138039G
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136138039I5N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136138039I4N00
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
paperback. Condition: Very Good. 6th Edition. Used - Very Good. Seller Inventory # 10-Z-5-0246
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0136138039.VG
Seller: Ammareal, Morangis, France
Softcover. Condition: Bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-127-012
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Good. 6th Edition. Minor highlighting in text, shelf and corner wear to cover Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0136138039. ISBN/EAN: 9780136138037. Pictures of this item not already displayed here available upon request. Inventory No: 1560799516. Seller Inventory # 1560799516