Items related to Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being - Hardcover

Solomon, Michael R.

 
9780136110927: Consumer Behavior: Buying, Having, and Being

Synopsis

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.


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