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Consumer Behavior: Buying, Having, and Being - Hardcover

Solomon, Michael R.

 
9780136110927: Consumer Behavior: Buying, Having, and Being
Hardcover
ISBN 10: 0136110924 ISBN 13: 9780136110927
Publisher: Pearson, 2010
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Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.


"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2010
  • ISBN 10 0136110924
  • ISBN 13 9780136110927
  • BindingHardcover
  • Number of pages688
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