A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
"synopsis" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
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Seller: HPB-Red, Dallas, TX, U.S.A.
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Seller: One Planet Books, Columbia, MO, U.S.A.
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Seller: HPB Inc., Dallas, TX, U.S.A.
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Seller: HPB-Diamond, Dallas, TX, U.S.A.
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Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
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