The Strategy and Tactics of Pricing - Hardcover

Nagle, Thomas T.; Hogan, John; Zale, Joseph

 
9780136106814: The Strategy and Tactics of Pricing

Synopsis

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

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Other Popular Editions of the Same Title

9781292023236: The Strategy and Tactics of Pricing: New International Edition

Featured Edition

ISBN 10:  1292023236 ISBN 13:  9781292023236
Publisher: Routledge, 2016
Softcover