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Synopsis
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
"synopsis" may belong to another edition of this title.
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Marketing: An Introduction
Seller: New Legacy Books, Annandale, NJ, U.S.A.
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paperback. Condition: Very Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # mon0000198561
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Marketing: An Introduction
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. Seller Inventory # 00083468747
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Marketing: An Introduction
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0136102433.G
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Marketing: An Introduction
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136102433I5N00
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Marketing: An Introduction
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136102433I3N00
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Marketing: An Introduction
Published by
Pearson College Div (edition 10), 2010
ISBN 10: 0136102433
ISBN 13: 9780136102434
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. 10. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0136102433-11-1
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Marketing: An Introduction
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
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Condition: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included. Seller Inventory # COLV.0136102433.G
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Marketing: An Introduction
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0136102433. Seller Inventory # 9756065
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Marketing: An Introduction (10th Edition)
Published by
Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011
ISBN 10: 0136102433
ISBN 13: 9780136102434
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Very Good. 10th Edition. Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014660. Seller Inventory # 1561014660
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Marketing: An Introduction
Seller: Textbooks_Source, Columbia, MO, U.S.A.
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paperback. Condition: Good. 10th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000975481U