The Practice of Public Relations (11th Edition)

3.69 avg rating
( 106 ratings by Goodreads )
 
9780136088905: The Practice of Public Relations (11th Edition)

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

"synopsis" may belong to another edition of this title.

From the Publisher:

The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

From the Back Cover:

To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. Prepares readers to deal with a full range of situations and to arrive at effective, ethical solutions. Offers two new mini-chapters on Investor Relations and International Public Relations. Features new contemporary cases including Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. Presents new hypothetical cases including cases on speechwriting, Internet monitoring, and sex discrimination. Features new contemporary interviews with such public figures as Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black Public Relations Association President Pat Tobin, and White House Press Secretary Ari Fleischer. Presents a greater inclusion of minority and female practitioners. Provides Suggested Readings and Suggested Book lists. A handy reference for public relations professionals/public affairs officers, marketing professionals, advertising professionals, and general managers.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Fraser P. Seitel
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Quantity Available: 1
International Edition
Seller
SnowWise
(Bangkok, -, Thailand)
Rating
[?]

Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 11 edition, , , Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 102772

More Information About This Seller | Ask Bookseller a Question

Buy New
16.45
Convert Currency

Add to Basket

Shipping: 14.53
From Thailand to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Fraser P Seitel
Published by PIE (PS) (2010)
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Softcover Quantity Available: 2
International Edition
Seller
United College Bookstore (UCB) / KUL6632
(Springfield Gardens, NY, U.S.A.)
Rating
[?]

Book Description PIE (PS), 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![]. Bookseller Inventory # 013608890200093

More Information About This Seller | Ask Bookseller a Question

Buy New
23.46
Convert Currency

Add to Basket

Shipping: 7.65
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Fraser P. Seitel
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Quantity Available: 1
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 11 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2772

More Information About This Seller | Ask Bookseller a Question

Buy New
24.30
Convert Currency

Add to Basket

Shipping: 7.65
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Fraser P Seitel
Published by PIE (PS) (2010)
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Softcover Quantity Available: 2
International Edition
Seller
CollegebookDirect Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description PIE (PS), 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![]. Bookseller Inventory # 013608890200093

More Information About This Seller | Ask Bookseller a Question

Buy New
32.23
Convert Currency

Add to Basket

Shipping: FREE
From Australia to U.S.A.
Destination, Rates & Speeds

5.

Seitel, Fraser P.
Published by Prentice Hall (2010)
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2010. Paperback. Book Condition: New. Bookseller Inventory # P110136088902

More Information About This Seller | Ask Bookseller a Question

Buy New
40.92
Convert Currency

Add to Basket

Shipping: 2.29
Within U.S.A.
Destination, Rates & Speeds

6.

Seitel, Fraser P.
Published by Prentice Hall
ISBN 10: 0136088902 ISBN 13: 9780136088905
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136088902 New Condition. Bookseller Inventory # NEW6.0055881

More Information About This Seller | Ask Bookseller a Question

Buy New
47.26
Convert Currency

Add to Basket

Shipping: 3.82
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

0136088902
Published by Pearson Education, Limited
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description Pearson Education, Limited. Soft cover. Book Condition: New. New, International Edition, 11TH Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0136088902

More Information About This Seller | Ask Bookseller a Question

Buy New
51.95
Convert Currency

Add to Basket

Shipping: 7.65
From Thailand to U.S.A.
Destination, Rates & Speeds

8.

Fraser P. Seitel
Published by Prentice Hall (2010)
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2010. Paperback. Book Condition: New. 11. Bookseller Inventory # DADAX0136088902

More Information About This Seller | Ask Bookseller a Question

Buy New
61.63
Convert Currency

Add to Basket

Shipping: 3.05
Within U.S.A.
Destination, Rates & Speeds

9.

Seitel, Fraser P.
Published by Prentice Hall
ISBN 10: 0136088902 ISBN 13: 9780136088905
New PAPERBACK Quantity Available: 2
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136088902 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0136088902ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
86.92
Convert Currency

Add to Basket

Shipping: 2.97
Within U.S.A.
Destination, Rates & Speeds

10.

Fraser P. Seitel
Published by Prentice Hall (2010)
ISBN 10: 0136088902 ISBN 13: 9780136088905
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0136088902

More Information About This Seller | Ask Bookseller a Question

Buy New
125.63
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds