Retail Management: A Strategic Approach

4.15 avg rating
( 59 ratings by GoodReads )
 
9780136087588: Retail Management: A Strategic Approach

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

"synopsis" may belong to another edition of this title.

About the Author:

ABOUT THE AUTHORS

 

Barry Berman (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. “Bud” Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the director of Hofstra’s Executive MBA program. Joel R. Evans (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He is also the coordinator for Hofstra’s Master of Science programs in Marketing and Marketing Research.

 

While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean’s Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were co-directors of Hofstra’s Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.

 

Barry Berman and Joel R. Evans have worked together for nearly 30 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Tenth Edition. They have also consulted for a variety of clients, from “mom-and-pop” retailers to Fortune 500 companies. They are co-founders of the American Marketing Association’s Special Interest Group in Retailing and Retail Management. They have co-chaired the Academy of Marketing Science/American Collegiate Retailing Association’s triennial conference. They have been featured speakers at the annual meeting of the National Retail Federation, the world’s largest retailing trade association. Each has a chapter on retailing in Dartnell’sMarketing Manager’s Handbook.

 

Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management. (www.prenhall.com/bermanevans). They may be reached through the Web site or by writing to mktbxb@Hofstra.edu (Barry Berman) and mktjre@Hofstra.edu (Joel R. Evans).

From the Back Cover:

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

come and visit us at:

  • www.prenhall.com/bermanevans

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Berman, Barry; Evans, Joel R
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Softcover Quantity Available: > 20
International Edition
Seller
GREAT BOOKS DEAL
(TALLAHASSEE, FL, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 11th edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # GBBD1440197

More Information About This Seller | Ask Bookseller a Question

Buy New
16.69
Convert Currency

Add to Basket

Shipping: 3.16
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Berman, Barry; Evans, Joel R
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABESTTND2441

More Information About This Seller | Ask Bookseller a Question

Buy New
16.82
Convert Currency

Add to Basket

Shipping: 3.17
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Berman, Barry; Evans, Joel R
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEDUPPP1916

More Information About This Seller | Ask Bookseller a Question

Buy New
16.82
Convert Currency

Add to Basket

Shipping: 3.17
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Berman, Barry; Evans, Joel R
Published by Prentice Hall
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Hardcover Quantity Available: 13
International Edition
Seller
Bookish
(Erlanger, KY, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0136087582 International Edition Paperback OR Softcover Edition with Same Contents. Fast Delivery. Book Cover and ISBN may be different from the US Edition. Customer satisfaction guaranteed. Bookseller Inventory # INDSKT-9788131733769

More Information About This Seller | Ask Bookseller a Question

Buy New
16.74
Convert Currency

Add to Basket

Shipping: 3.31
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Berman, Barry; Evans, Joel R
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Paperback Quantity Available: 20
International Edition
Seller
Book World
(New Delhi, DL, India)
Rating
[?]

Book Description Paperback. Book Condition: New. International Edition. FAST DELIVERY International Edition, softcover, we ship all item within 48 hours by DHL/Fedex/Aramex/UPS/USPS for quick delivery. Cover or ISBN might be different from US edition but Contents are same as US Edition, Black and White print, No access code or DVD, buy with confidence, customer satisfaction is our priority. No APO/FPO Address Please. Bookseller Inventory # WWR#9780136087588

More Information About This Seller | Ask Bookseller a Question

Buy New
17.50
Convert Currency

Add to Basket

Shipping: 2.91
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Berman, Barry; Evans, Joel R
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Softcover Quantity Available: 15
International Edition
Seller
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # PS_9780136087588

More Information About This Seller | Ask Bookseller a Question

Buy New
18.89
Convert Currency

Add to Basket

Shipping: 2.20
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Berman, Barry; Evans, Joel R
Published by Prentice Hall
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Softcover Quantity Available: > 20
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. 0136087582 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # MI9788131733769

More Information About This Seller | Ask Bookseller a Question

Buy New
21.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Berman, Barry; Evans, Joel R
Published by Prentice Hall
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Softcover Quantity Available: > 20
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. 0136087582 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # MU9780136087588

More Information About This Seller | Ask Bookseller a Question

Buy New
21.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Berman, Barry; Evans, Joel R
ISBN 10: 0136087582 ISBN 13: 9780136087588
New Softcover Quantity Available: 20
International Edition
Seller
Book Deal
(Delhi, India)
Rating
[?]

Book Description Softcover. Book Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Territorial restrictions may be printed on the book. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. 100% Customer satisfaction guaranteed!. . Bookseller Inventory # BD006406

More Information About This Seller | Ask Bookseller a Question

Buy New
21.47
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

Berman, Barry; Evans, Joel R
ISBN 10: 0136087582 ISBN 13: 9780136087588
New PAPERBACK Quantity Available: 12
International Edition
Seller
Stock Tiger
(New Delhi, DELHI, India)
Rating
[?]

Book Description PAPERBACK. Book Condition: New. PAPERBACK INTERNATIONAL EDITION Brand New Book. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9days and respond quickly to customer queries. We don't ship to APO and FPO addresses. Bookseller Inventory # Book-0136087582

More Information About This Seller | Ask Bookseller a Question

Buy New
18.44
Convert Currency

Add to Basket

Shipping: 3.36
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book