For courses in direct and interactive marketing.
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before.
Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology.
In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.
"synopsis" may belong to another edition of this title.
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Book Description Prentice Hall, 2009. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0136086101
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Book Description Book Condition: Brand New. Brand New, 2 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2304
Book Description Prentice Hall, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110136086101
Book Description U.S.A.: Prentice Hall, 2009. Soft cover. Book Condition: New. 2nd Edition. New, International Edition, 2nd Edition . To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0136086101
Book Description Prentice Hall, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0136086101