For courses in direct and interactive marketing.
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before.
Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology.
In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.
"synopsis" may belong to another edition of this title.
Book Description Paperback. Book Condition: New. Softcover Book, Condition: New. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 504 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 394858
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 14230
Book Description Softcover/Paperback. Book Condition: NEW. BRAND NEW *** INTERNATIONAL EDITION **** BOOK ONLY. This book is black/white(same US format). High Quality same contents as US ed Except for ISBN & Cover different from the website. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. I. Bookseller Inventory # I9780136086109
Book Description Book Condition: Brand New. This is INTERNATIONAL EDITION, Brand New, 2 edition, , , Softcover International Edition., High-Quality paper, Printed in English. Ships from multiple locations to WORLDWIDE customer. We CANNOT ship to APO/FPO/PO BOX address.3-5 BUSINESS DAYS EXPRESS SHIPPING VIA UPS / FEDEX/ DHL FOR USA, CANADA, EUROPE,ASIA AND AUSTRALIA CUSTOMER. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. Bookseller Inventory # 102304
Book Description Book Condition: Brand New. Brand New, 2 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2304
Book Description U.S.A.: Prentice Hall, 2009. Soft cover. Book Condition: New. 2nd Edition. New, International Edition, 2nd Edition . To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0136086101
Book Description Prentice Hall, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110136086101
Book Description Prentice Hall, 2009. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0136086101
Book Description Prentice Hall, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0136086101