For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
"synopsis" may belong to another edition of this title.
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Destination, rates & speedsSeller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 4th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5021190-6
Quantity: 2 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 4th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5188620-6
Quantity: 1 available
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. Seller Inventory # G0136083447I3N00
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. Seller Inventory # G0136083447I3N00
Quantity: 1 available