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Synopsis
For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
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- PublisherPearson
- Publication date2008
- ISBN 10 0136083447
- ISBN 13 9780136083443
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages432
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A Framework for Marketing Management: Integrated with Pharmasim
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. Seller Inventory # G0136083447I3N00
Quantity: 1 available