For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
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Book Description Prentice Hall, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110136083447
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136083447 New Condition. Bookseller Inventory # NEW6.0055838