Framework for Marketing Management: Integrated PharmaSim Simulation Experience

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9780136083443: Framework for Marketing Management: Integrated PharmaSim Simulation Experience

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

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Kotler, Philip, Keller, Kevin, Simulatio
Published by Prentice Hall (2008)
ISBN 10: 0136083447 ISBN 13: 9780136083443
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Kotler, Philip; Keller, Kevin; Simulations, Interpretive
Published by Prentice Hall
ISBN 10: 0136083447 ISBN 13: 9780136083443
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