Framework for Marketing Management: Integrated PharmaSim Simulation Experience - Softcover

Kotler, Philip; Keller, Kevin Lane; Simulations, Interpretive

 
9780136083443: Framework for Marketing Management: Integrated PharmaSim Simulation Experience
Softcover
ISBN 10: 0136083447 ISBN 13: 9780136083443
Publisher: Pearson, 2008

Synopsis

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

"synopsis" may belong to another edition of this title.

Publisher
Pearson
Publication date
2008
Language
English
ISBN 10 
0136083447
ISBN 13 
9780136083443
Binding
Paperback
Edition number
4
Number of pages
432