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Framework for Marketing Management: Integrated PharmaSim Simulation Experience - Softcover

 
9780136083443: Framework for Marketing Management: Integrated PharmaSim Simulation Experience

Synopsis

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2008
  • ISBN 10 0136083447
  • ISBN 13 9780136083443
  • BindingPaperback
  • LanguageEnglish
  • Edition number4
  • Number of pages432

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9780138151690: Framework for Marketing Management: Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Card Group B Package

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ISBN 10:  0138151695 ISBN 13:  9780138151690
Publisher: Prentice Hall, 2008
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Keller, Kevin, Kotler, Philip., Simulations, Interpretive
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ISBN 10: 0136083447 ISBN 13: 9780136083443
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Kotler, Philip; Keller, Kevin Lane; James, Stu
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ISBN 10: 0136083447 ISBN 13: 9780136083443
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