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Synopsis
Undergraduate Principles of Marketing textbook
A unique marketing text based on student feedback.
Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need.
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Synopsis
Undergraduate Principles of Marketing textbook A unique marketing text based on student feedback. Marketing: Defined, Explained, Applied is a unique, new text that was written and designed based on student feedback. With a visual and organizational style that draws students into the material while clearly presenting key information and core concepts, this text is the most usable reference guide for Principles of Marketing courses.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2009
- ISBN 10 013607569X
- ISBN 13 9780136075691
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages290
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ISBN 10: 013607569X
ISBN 13: 9780136075691
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