Marketing: Defined, Explained, Applied: United States Edition - Softcover

Levens, Michael P

 
9780136075691: Marketing: Defined, Explained, Applied: United States Edition

Synopsis

Undergraduate Principles of Marketing textbook

 

A unique marketing text based on student feedback. 

 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

"synopsis" may belong to another edition of this title.

Synopsis

Undergraduate Principles of Marketing textbook A unique marketing text based on student feedback. Marketing: Defined, Explained, Applied is a unique, new text that was written and designed based on student feedback. With a visual and organizational style that draws students into the material while clearly presenting key information and core concepts, this text is the most usable reference guide for Principles of Marketing courses.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780137013296: Marketing: Defined, Explained, Applied: International Edition

Featured Edition

ISBN 10:  0137013299 ISBN 13:  9780137013296
Publisher: Pearson, 2009
Softcover