SPSS 16.0 Student Version for Windows

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9780136053484: SPSS 16.0 Student Version for Windows

For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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SPSS, Inc.
Published by Prentice Hall (2008)
ISBN 10: 0136053483 ISBN 13: 9780136053484
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ISBN 10: 0136053483 ISBN 13: 9780136053484
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