This book combines beginning design principles with design skills and software instruction. Using a hands-on approach, ideal for the introductory student in graphic design, the book starts each chapter with a design "masterwork" by a well known graphic designer then walks the reader through the concepts being covered and shows them how to use the appropriate software to produce their work.
"synopsis" may belong to another edition of this title.
Joyce Walsh Macario is a professor at Boston University. With academic and professional backgrounds in both the arts and technology, she has developed courses integrating design fundamentals with software skills since 1995. Experienced in all areas of graphic design, her work has been featured in publications, exhibitions, and corporate art collections.From the Back Cover:
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop.
Skills: Selecting and combining colours, Choosing typefaces, Finding Images, Reproducing photographs at best quality, Layout strategies, Creative processes, Designing Logos, Establishing visual themes, Analyzing designs.
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Book Description Pearson, 2009. Paperback. Book Condition: New. Brand New Text!!! Never Been Used!!! Edges barely worn. Barely shelfwear. This text is totally clean with no writing at all!!!. Bookseller Inventory # 96570
Book Description Pearson. PAPERBACK. Book Condition: New. 0136052355 New Condition. Bookseller Inventory # NEW6.0055658
Book Description Pearson, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1 Introduction Design Concepts + Examples + Analysis + Software Skills + Projects Design Analysis: Environmental Graphics Introduction to Adobe Photoshop Design + Software Skills 1.1: Photoshop Lasso, Layers, and Cloning Major Points Summary Software Skills Recommended Readings 2 The Elements of Design Design Analysis: Elements in Designs Color Introduction to Adobe Illustrator Design + Software Skills 2.1: Illustrator Drawing Design + Software Skills 2.2: Photoshop Bitmaps and Filters Design Analysis: Complementary Color Grids Bitmap Images Vector Graphics Design + Software Skills 2.3: Illustrator Hue Analysis and Drawing Major Points Summary Software Skills Summary. Bookseller Inventory # ABE_book_new_0136052355
Book Description Pearson, 2009. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0136052355
Book Description Pearson, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110136052355
Book Description Pearson, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0136052355
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801360523571.0