Graphic Design Essentials: Skills, Software and Creative Solutions

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9780136052357: Graphic Design Essentials: Skills, Software and Creative Solutions

This book combines beginning design principles with design skills and software  instruction. Using a hands-on approach, ideal for the introductory student in graphic design, the book starts each chapter with a  design "masterwork" by a well known graphic designer then walks the reader through the concepts being covered and shows them how to use the appropriate software to produce their work.

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About the Author:

Joyce Walsh Macario is a professor at Boston University. With academic and professional backgrounds in both the arts and technology, she has developed courses integrating design fundamentals with software skills since 1995. Experienced in all areas of graphic design, her work has been featured in publications, exhibitions, and corporate art collections.

From the Back Cover:

Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop.

Skills: Selecting and combining colours, Choosing typefaces, Finding Images, Reproducing photographs at best quality, Layout strategies, Creative processes, Designing Logos, Establishing visual themes, Analyzing designs.

"About this title" may belong to another edition of this title.

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Macario, Joyce
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Book Description Pearson, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1 Introduction Design Concepts + Examples + Analysis + Software Skills + Projects Design Analysis: Environmental Graphics Introduction to Adobe Photoshop Design + Software Skills 1.1: Photoshop Lasso, Layers, and Cloning Major Points Summary Software Skills Recommended Readings 2 The Elements of Design Design Analysis: Elements in Designs Color Introduction to Adobe Illustrator Design + Software Skills 2.1: Illustrator Drawing Design + Software Skills 2.2: Photoshop Bitmaps and Filters Design Analysis: Complementary Color Grids Bitmap Images Vector Graphics Design + Software Skills 2.3: Illustrator Hue Analysis and Drawing Major Points Summary Software Skills Summary. Bookseller Inventory # ABE_book_new_0136052355

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