This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
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Designed to be used alone or packaged WITH ANY core texts in consumer behavior.
This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0136027164
Book Description Pearson, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0136027164
Book Description Prentice Hall, 2009. Paperback. Book Condition: Brand New. 2nd edition. 150 pages. 10.60x8.40x0.40 inches. In Stock. Bookseller Inventory # zk0136027164
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Book Description Pearson, 2009. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780136027164
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