Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

4.25 avg rating
( 4 ratings by Goodreads )
 
9780136027164: Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

"synopsis" may belong to another edition of this title.

Product Description:

Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Graham, Judy
Published by Prentice Hall
ISBN 10: 0136027164 ISBN 13: 9780136027164
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0136027164

More Information About This Seller | Ask Bookseller a Question

Buy New
62.53
Convert Currency

Add to Basket

Shipping: 2.73
Within U.S.A.
Destination, Rates & Speeds

2.

Judy F. Graham
Published by Pearson (2009)
ISBN 10: 0136027164 ISBN 13: 9780136027164
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0136027164

More Information About This Seller | Ask Bookseller a Question

Buy New
90.97
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Graham, Judy
Published by Prentice Hall (2009)
ISBN 10: 0136027164 ISBN 13: 9780136027164
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2009. Paperback. Book Condition: Brand New. 2nd edition. 150 pages. 10.60x8.40x0.40 inches. In Stock. Bookseller Inventory # zk0136027164

More Information About This Seller | Ask Bookseller a Question

Buy New
85.66
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Judy F. Graham
Published by Prentice Hall (2009)
ISBN 10: 0136027164 ISBN 13: 9780136027164
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0136027164

More Information About This Seller | Ask Bookseller a Question

Buy New
91.19
Convert Currency

Add to Basket

Shipping: 3.11
Within U.S.A.
Destination, Rates & Speeds

5.

Judy F. Graham
Published by Pearson (2009)
ISBN 10: 0136027164 ISBN 13: 9780136027164
New Softcover Quantity Available: > 20
Seller
Palexbooks
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description Pearson, 2009. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780136027164

More Information About This Seller | Ask Bookseller a Question

Buy New
100.78
Convert Currency

Add to Basket

Shipping: 2.34
Within U.S.A.
Destination, Rates & Speeds

6.

Graham, Judy F.
Published by Pearson
ISBN 10: 0136027164 ISBN 13: 9780136027164
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Book Condition: New. 0136027164 New Condition. Bookseller Inventory # NEW6.0055498

More Information About This Seller | Ask Bookseller a Question

Buy New
139.06
Convert Currency

Add to Basket

Shipping: 3.89
Within U.S.A.
Destination, Rates & Speeds

7.

Judy F. Graham
ISBN 10: 0136027164 ISBN 13: 9780136027164
New Paperback Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0136027164BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
143.92
Convert Currency

Add to Basket

Shipping: 3.11
Within U.S.A.
Destination, Rates & Speeds