Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

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9780136027164: Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

"synopsis" may belong to another edition of this title.

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Graham, Judy F.
Published by Prentice Hall (2009)
ISBN 10: 0136027164 ISBN 13: 9780136027164
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Graham, Judy F.
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Graham, Judy F.
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Graham, Judy F.
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