A Framework for Marketing Management: United States Edition - Softcover

Kotler, Philip T.; Keller, Kevin Lane

 
9780136026600: A Framework for Marketing Management: United States Edition

Synopsis

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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