Items related to Exam Copy for Marketing:An Introduction and MyMarketingLab...

Exam Copy for Marketing:An Introduction and MyMarketingLab Package - Softcover

 
9780136021193: Exam Copy for Marketing:An Introduction and MyMarketingLab Package

Synopsis

For undergraduate courses in Principles of Marketing.

 

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

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