Items related to Advertising: Principles and Practices

Advertising: Principles and Practices - Hardcover

Wells, William D.; Burnett, John J.; Moriarty, Sandra

 
9780135978818: Advertising: Principles and Practices

Synopsis

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

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