Synopsis
Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1997
ISBN 10: 0135978815
ISBN 13: 9780135978818
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00031621320
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Advertising: Principles and Practice
Published by
Prentice Hall College Div, 1997
ISBN 10: 0135978815
ISBN 13: 9780135978818
Used
Hardcover
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Prentice Hall College Div Pub Date: 12/15/1997 Binding: Hardcover Pages: 731 fourth edition. Seller Inventory # 6896077
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Advertising : Principles and Practice
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 12174014-6
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Advertising: Principles and Practices
Seller: Studibuch, Stuttgart, Germany
Seller rating 5 out of 5 stars
hardcover. Condition: Sehr gut. Seiten; 9780135978818.2 Gewicht in Gramm: 3. Seller Inventory # 732523