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Advertising: Principles and Practices - Hardcover

 
9780135978818: Advertising: Principles and Practices

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Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

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9780139980893: Advertising: Principles & Practice

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ISBN 10:  013998089X ISBN 13:  9780139980893
Publisher: Prentice Hall, 1999
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Burnett, John, Wells, William
Published by Prentice Hall PTR, 1997
ISBN 10: 0135978815 ISBN 13: 9780135978818
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William Wells, John Burnett, Sandra Moriarty
Published by Prentice Hall College Div, 1997
ISBN 10: 0135978815 ISBN 13: 9780135978818
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Prentice Hall College Div Pub Date: 12/15/1997 Binding: Hardcover Pages: 731 fourth edition. Seller Inventory # 6896077

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Wells, William, Burnett, John, Moriarty, Sandra
Published by Prentice Hall College Div, 1997
ISBN 10: 0135978815 ISBN 13: 9780135978818
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Wells William, D., J. Burnett John und Sandra Moriarty:
Published by Pearson Education (US), 1998
ISBN 10: 0135978815 ISBN 13: 9780135978818
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