BRANDMAPS: The Competitive Marketing Strategy Game - Softcover

Chapman, Randall G.

 
9780135974513: BRANDMAPS: The Competitive Marketing Strategy Game

Synopsis

Appropriate for advanced marketing courses.

BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780130936912: Brandmaps: Competitive Marketing Strategy Game

Featured Edition

ISBN 10:  013093691X ISBN 13:  9780130936912
Publisher: Prentice Hall, 1992
Softcover