Appropriate for advanced marketing courses.
BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”
"synopsis" may belong to another edition of this title.
Seller: Orion Tech, Kingwood, TX, U.S.A.
Paperback. Condition: Fair. Seller Inventory # 0135974518-4-31798203
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fourth ] Publisher: Prentice Hall Pub Date: 8/20/1996 Binding: Paperback Pages: 196 fourth edition. Seller Inventory # 6898715
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Fair. Subsequent. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0135974518-7-1
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Seller Inventory # GWV.0135974518.LN
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev5387669314
Quantity: 1 available