Appropriate for advanced marketing courses.
BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”
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Book Description Prentice Hall, 1996. Paperback. Book Condition: New. book. Bookseller Inventory # 0135974518
Book Description Prentice Hall, 1996. Paperback. Book Condition: New. 4th. Bookseller Inventory # DADAX0135974518
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801359745131.0