Brandmaps: Competitive Marketing Strategy Game

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9780135974513: Brandmaps: Competitive Marketing Strategy Game

Appropriate for advanced marketing courses.

BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”

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Chapman, Randall G.
Published by Prentice Hall (1996)
ISBN 10: 0135974518 ISBN 13: 9780135974513
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Randall G. Chapman
Published by Prentice Hall (1996)
ISBN 10: 0135974518 ISBN 13: 9780135974513
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ISBN 10: 0135974518 ISBN 13: 9780135974513
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