Items related to BRANDMAPS: The Competitive Marketing Strategy Game

BRANDMAPS: The Competitive Marketing Strategy Game - Softcover

Chapman, Randall G.

 
9780135974513: BRANDMAPS: The Competitive Marketing Strategy Game

Synopsis

Appropriate for advanced marketing courses.

BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”

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