Softcover

ISBN 10: 0135915120 ISBN 13: 9780135915127

Publisher: Prentice Hall PTR, 1996

59151-1 Make sharper business decisions with fuzzy logic! What's it worth to your business to make better decisions about: *Credit? *R&D? *Investments? *Direct marketing? *Suppliers? *Quality control? You can do all that, and a whole lot more, with fuzzy logic, the first technology that allows computers to make decisions with human-like judgment. Long proven in engineering and scientific applications, fuzzy logic takes into account all the uncertainties of the real world-where "maybe" and "probably" are a whole lot more common than "yes" and "no" Now, internationally-renowned fuzzy logic expert Constantin Von Altrock, author of Fuzzy Logic and NeuroFuzzy Applications Explained, shows you exactly how fuzzy logic works-and gives you tools to use it in your business. In this hands-on, practical guide, you'll walk through powerful fuzzy logic business applications for business, including supplier evaluation, customer targeting, scheduling, choosing R&D projects, and forecasting. You'll watch fuzzy logic at work analyzing credit, evaluating leases, making stock market decisions, and uncovering fraud.Then model your own fuzzy logic applications with fuzzyTECHaA A for Business simulation software for WindowsaA A . It's included on the CD-ROM-along with working applications you can adapt for your own needs. You'll even learn how to integrate fuzzy logic decision-making with your existing data, using Microsoft's Visual Basic, Access, Excel, OLE, and DDE. If you need to make the best possible decisions, make them fast, and make plenty of them, you've come to the right book: Fuzzy Logic and NeuroFuzzy Applications in Business and Finance.

From the Publisher:

Make sharper business decisions with fuzzy logic! Fuzzy logic, long proven in engineering and scientific applications, can help businesses dramatically improve the way they make decisions. This book shows exactly how fuzzy logic works, and gives managers the software tools and skills they need to use it. Understand the technology of fuzzy logic, and how it can be used to support business decisions. The book presents real-world fuzzy logic applications for supplier evaluation, customer targeting, scheduling, choosing R&D projects, and forecasting. It also shows fuzzy logic at work analyzing credit, evaluating leases, making stock market decisions, and uncovering financial fraud. fuzzyTECH for Business fuzzy logic modeling software for Windows and a variety of sample applications are also included. For all corporate managers and planners.

From the Inside Flap:

A crucial factor in competing in business in the 21st century will be clever use of information technology. Today's information technology systems are mostly data and communication tools for human workers. Tomorrow's information technology systems will be able to do more: automate decisions, intelligently analyze large amounts of data, and learn from their mistakes. Such systems need to have a better way of representing the logic and rationale behind human thinking. Central to this revolution will be finding a way to program a computer to express human-like decisions and evaluations in human language. For this you need fuzzy logic.

In this book, I take the practitioner's approach to fuzzy logic and NeuroFuzzy techniques. I will explain all elements of fuzzy logic system design using case studies of real-world applications-no formulas, no complex math, just everything you need for a hands-on start. Roll up your sleeves, and I will guide you step-by-step through fuzzy logic and NeuroFuzzy design on your PC. On the attached CD-ROM you will find a simulation-only version of a professional fuzzy logic design software and the source code of many real-world case studies I discuss. In just hours, these tools will get you design solutions without any programming.

I would like to thank the “fathers” of fuzzy set theory, Lotfi Zadeh, Hans Zimmermann, and Enrique Ruspini, who introduced me to fuzzy logic in 1983 and for their continuous support and encouragement of my work. I would also like to thank everyone at the Fuzzy Technology division of INFORM Software Corp. for their innovative and productive work on the fuzzyTECH software tools and customer application projects. In particular I would like to thank Adrian Weiler, who gave me the chance to build up the Fuzzy Technology division in 1990 when the broad success of fuzzy logic was not as clear as it is today, and Bernhard Krause, who built up the business with me.
Constantin von Altrock M.Sc.E.E., M.O.R.