Items related to Interpreting Communication Research: A Case Study Approach
A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement.
"synopsis" may belong to another edition of this title.
Synopsis:
Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1992
- ISBN 10 0135891108
- ISBN 13 9780135891100
- BindingPaperback
- Edition number1
- Number of pages352
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