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Synopsis
Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.
In the 12th Edition , up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of cl and maintain an edge in the fluid and evolving field of consumer behavior.
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Consumer Behavior: Buying, Having, and Being -- 2019 MyLab Marketing with Pearson eText
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
printed_access_code. Condition: Like New. 12th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002333578N
Quantity: 3 available
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Consumer Behavior: Buying, Having, and Being -- 2019 MyLab Marketing with Pearson eText
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
printed_access_code. Condition: New. 12th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002333578N
Quantity: 3 available