The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) (Essence of Management Series) - Softcover

Blythe, Jim

 
9780135731222: The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) (Essence of Management Series)

Synopsis

A user-friendly, readable and concise introduction to the subject of consumer behaviour.

"synopsis" may belong to another edition of this title.