Planning Media: Strategy and Imagination

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9780135678350: Planning Media: Strategy and Imagination

For courses in Media Planning and Advertising Media.

Very contemporary in its perspective, this text not only explains and illustrates tools of the trade, but also explains the “why” and “how” while demonstrating the creative mind at work.

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William J. Donnelly
Published by Pearson Education (US), United States (1996)
ISBN 10: 0135678358 ISBN 13: 9780135678350
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Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. Facsimile. 232 x 178 mm. Language: English Brand New Book ***** Print on Demand *****.This text illustrates tools of the trade in the media and explains the why and how while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed. Bookseller Inventory # AAV9780135678350

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William J. Donnelly
Published by Pearson Education (1995)
ISBN 10: 0135678358 ISBN 13: 9780135678350
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Book Description Pearson Education, 1995. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780135678350

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Donnelly, William J.
Published by Prentice Hall (2016)
ISBN 10: 0135678358 ISBN 13: 9780135678350
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Book Description Prentice Hall, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780135678350_lsuk

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William J. Donnelly
Published by Pearson Education (US), United States (1996)
ISBN 10: 0135678358 ISBN 13: 9780135678350
New Paperback Quantity Available: 10
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Book Description Pearson Education (US), United States, 1996. Paperback. Book Condition: New. Facsimile. 232 x 178 mm. Language: English . Brand New Book ***** Print on Demand *****. This text illustrates tools of the trade in the media and explains the why and how while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed. Bookseller Inventory # AAV9780135678350

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Donnelly, William J.
Published by Prentice Hall College Div (1995)
ISBN 10: 0135678358 ISBN 13: 9780135678350
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Book Description Prentice Hall College Div, 1995. Paperback. Book Condition: New. book. Bookseller Inventory # 0135678358

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William J. Donnelly
Published by Prentice Hall (1996)
ISBN 10: 0135678358 ISBN 13: 9780135678350
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Book Description Prentice Hall, 1996. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780135678350

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