Items related to Planning Media: Strategy and Imagination
Synopsis
For courses in Media Planning and Advertising Media.
Very contemporary in its perspective, this text not only explains and illustrates tools of the trade, but also explains the “why” and “how” while demonstrating the creative mind at work.
"synopsis" may belong to another edition of this title.
Synopsis
This text illustrates tools of the trade in the media and explains the "why" and "how" while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1995
- ISBN 10 0135678358
- ISBN 13 9780135678350
- BindingPaperback
- LanguageEnglish
- Number of pages333
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Planning Media: Strategy and Imagination
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Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # P12L-00031
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Planning Media: Strategy and Imagination
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Planning Media: Strategy and Imagination
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00135678358-G
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Planning Media: Strategy and Imagination
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-013-03354
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Planning Media Strategy and Imagination
Published by
Prentice Hall Press, Upper Saddle River, Nj, 1996
ISBN 10: 0135678358
ISBN 13: 9780135678350
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Hardcover
Seller: Ann Becker, Houston, TX, U.S.A.
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Hardcover. Condition: Good+. Dust Jacket Condition: No Dust Jacket. 0135678358. Seller Inventory # 69904
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PLANNING MEDIA
Seller: OM Books, Sevilla, SE, Spain
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