Synopsis
Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. "Thinking About Media" boxes challenge students to improve their critical thinking skills, "People and Places" profiles working professionals, and "Media Business" inserts go behind the scenes of media enterprises. There are more than a dozen new pedagogical aids, including in-chapter exercises and preview objectives. An annotated Instructor's Edition, CNN Video, test bank and computerized test bank comprise the supplement package.
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Mass Communication: An Introduction - Fourth (4th) Edition
Published by
Prentice-Hall, Englewood Cliffs, NJ, 1986
ISBN 10: 0135592461
ISBN 13: 9780135592465
Used
Soft cover
First Edition
Seller: UHR Books, Hollis Center, ME, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good -. No Jacket. First Printing. Normal softcover wear, including some bending and scuffs. 468 pages. Book. Seller Inventory # 043564
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Mass Communication: An Introduction
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 42491883/202