Marketing Strategy and Plans - Hardcover

Luck, David J.; Ferrell, O. C.

Hardcover

ISBN 10: 0135587190 ISBN 13: 9780135587195

Publisher: Pearson Education (US), 1989

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Luck, David Johnston; Ferrell, O. C.; Lucas, George H., Jr.

Published by Prentice-Hall, Englewood Cliffs, NJ, 1989

ISBN 10: 0135587190 ISBN 13: 9780135587195

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