Marketing Management and Strategy: A Reader - Softcover

Book 7 of 82: Law in Context
 
9780135584538: Marketing Management and Strategy: A Reader
Softcover
ISBN 10: 0135584531 ISBN 13: 9780135584538
Publisher: Prentice Hall College Div, 1987

Synopsis

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

"synopsis" may belong to another edition of this title.

Review

'... this is the first book that offers a comprehensive analysis of family law and policies in the EU. ... by providing a very strong conceptual background, Families and the European Union will not go out of date. ... Families and the European Law is very well researched and provides the reader with an invaluable wealth of sources. It is written in a clear and engaging style. It will be of interest not only to students and academics but also to practitioners and policy-makers; more generally to anybody who has an interest in this area.' European Journal of International Law

Book Description

In the first book to offer a comprehensive analysis of family law in the European Union, McGlynn critically analyses existing EU law in relation to childhood, parenthood and partnerships, providing a robust challenge to the arguments in favour of the codification of European civil law, including family law.

"About this title" may belong to another edition of this title.

Publisher
Prentice Hall College Div
Publication date
1987
Language
English
ISBN 10 
0135584531
ISBN 13 
9780135584538
Binding
Paperback
Edition number
4
Number of pages
416
Editor
Kotler Philip

Other Popular Editions of the Same Title

9780521613354: Families and the European Union: Law, Politics and Pluralism (Law in Context)

Featured Edition

ISBN 10:  0521613353 ISBN 13:  9780521613354
Publisher: Cambridge University Press, 2006
Softcover