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Marketing Management and Strategy: A Reader - Softcover

 
9780135584538: Marketing Management and Strategy: A Reader

Synopsis

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

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Review

'... this is the first book that offers a comprehensive analysis of family law and policies in the EU. ... by providing a very strong conceptual background, Families and the European Union will not go out of date. ... Families and the European Law is very well researched and provides the reader with an invaluable wealth of sources. It is written in a clear and engaging style. It will be of interest not only to students and academics but also to practitioners and policy-makers; more generally to anybody who has an interest in this area.' European Journal of International Law

Book Description

In the first book to offer a comprehensive analysis of family law in the European Union, McGlynn critically analyses existing EU law in relation to childhood, parenthood and partnerships, providing a robust challenge to the arguments in favour of the codification of European civil law, including family law.

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9780521613354: Families and the European Union: Law, Politics and Pluralism (Law in Context)

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ISBN 10:  0521613353 ISBN 13:  9780521613354
Publisher: Cambridge University Press, 2006
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Philip Kotler
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