Synopsis
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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Marketing Management: Analysis, Planning and Control
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR001666408
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Marketing Management: Analysis, Planning, and Control
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4Rev Ed. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17727709-6
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Marketing Management: Analysis, Planning and Control
Seller: Cambridge Recycled Books, Cambridge, United Kingdom
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Paperback. Condition: Fair. Wear to cover. Pages clean. Same day dispatch (Mon- Fri) from the UK if ordered by 1pm. Seller Inventory # CRG07220723005