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Synopsis
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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- PublisherPrentice Hall
- Publication date1980
- ISBN 10 013557983X
- ISBN 13 9780135579831
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages736
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Marketing Management: Analysis, Planning and Control
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Marketing Management: Analysis, Planning and Control
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