This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing.
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Book Description Prentice-Hall, 1990. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1856620
Book Description Prentice-Hall. Paperback. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0135565073I3N00
Book Description Prentice-Hall, 1990. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP70977094
Book Description Prentice-Hall, 1990. Book Condition: Good. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 3866434
Book Description Prentice-Hall, 1990. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 1990. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1990. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-538-490
Book Description Prentice-Hall. PAPERBACK. Book Condition: Good. 0135565073. Bookseller Inventory # KKK0012301
Book Description Prentice Hall 1990, 1990. Paperback ISBN 0135565073 Covers slightly grubby and bumped at corners. 363 pages Wt 0.7 Kg Very Good. Bookseller Inventory # 8854
Book Description Prentice-Hall, 1990. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-200-37-1645101
Book Description Prentice-Hall, 1990. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-200-37-1645101