Items related to Marketing Management and Information Technology
This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing.
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1990
- ISBN 10 0135565073
- ISBN 13 9780135565070
- BindingPaperback
- Number of pages400
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Marketing Management and Information Technology
Published by
Prentice-Hall
(1990)
ISBN 10: 0135565073
ISBN 13: 9780135565070
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Book Description Paperback. Condition: Very Good. Marketing Management and Information Technology This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780135565070
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Marketing Management and Information Technology
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Prentice-Hall 01/02/1990
(1990)
ISBN 10: 0135565073
ISBN 13: 9780135565070
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Book Description Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780135565070
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Marketing Management and Information Technology
Published by
Prentice-Hall
(1990)
ISBN 10: 0135565073
ISBN 13: 9780135565070
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780135565070. Seller Inventory # 9431321
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Marketing management and information technology: shows how IT is changing the marketing managers job.
Published by
Prentice Hall 1990
(1990)
ISBN 10: 0135565073
ISBN 13: 9780135565070
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Paperback ISBN 0135565073 Covers slightly grubby and bumped at corners. 363 pages Wt 0.7 Kg Very Good. Seller Inventory # 8854
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