Items related to Marketing Management: Analysis, Planning and Control
Synopsis
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
"synopsis" may belong to another edition of this title.
- PublisherLongman Higher Education
- Publication date1988
- ISBN 10 0135561507
- ISBN 13 9780135561508
- BindingHardcover
- LanguageEnglish
- Edition number6
- Number of pages848
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Marketing Management : Analysis, Planning, Implementation, and Control
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Marketing Management : Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
Published by
Longman Higher Education, 1988
ISBN 10: 0135561507
ISBN 13: 9780135561508
Used
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Marketing management: Analysis, planning, implementation, and control
Published by
Longman Higher Education, 1988
ISBN 10: 0135561507
ISBN 13: 9780135561508
Used
Hardcover
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Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: sixth ] [ Water Damage: SLIGHT, doesn't affect use ] Publisher: Prentice Hall Pub Date: 1/1/1988 Binding: Hardcover Pages: 848 sixth edition. Seller Inventory # 6769621
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Marketing management: Analysis, planning, implementation, and control
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Marketing management: Analysis, planning, implementation, and control
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Marketing Management
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Marketing Management: Analysis, Planning and Control
Published by
Longman Higher Education, 1988
ISBN 10: 0135561507
ISBN 13: 9780135561508
Used
Hardcover
Seller: Buchpark, Trebbin, Germany
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Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. 6. Auflage. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 848 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 38500812/203
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