Synopsis
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.
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Marketing Models
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Marketing Models
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Marketing Models
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Marketing Models [Paperback] Lilien, Gary L.; Kotler, Philip and Moorthy, K. Sridhar
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Marketing Models [Paperback] Lilien, Gary L.; Kotler, Philip and Moorthy, K. Sridhar
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
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Condition: New. (inventory#Shelf). Seller Inventory # EZ160927