Synopsis
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
"synopsis" may belong to another edition of this title.
Product Description
[ Basic Marketing Research: Using Microsoft Excel Data Analysis By ( Author ) Jan-2011 Paperback
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Basic Marketing Research with Excel: Using Microsoft...
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00050545257
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. 3rd. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0135078229-7-1
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # K14A-04075
Seller Image
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.O6VD
Stock Image
Basic Marketing Research with Excel
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 8653517-6
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000176374
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Acceptable. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000176351
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_446298752
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10844083
Stock Image
Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10844081