Synopsis
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
"synopsis" may belong to another edition of this title.
Product Description
[ Basic Marketing Research: Using Microsoft Excel Data Analysis By ( Author ) Jan-2011 Paperback
"About this title" may belong to another edition of this title.
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Paperback. Condition: Acceptable. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000176351
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000176374
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Paperback. Condition: Fair. 3rd. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0135078229-7-1
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
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paperback. Condition: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10844083
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10844081
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10844082
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10844114
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
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paperback. Condition: Poor. POOR condition book. Book has significant damage. Has heavy water damage, but book is still usable.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10867814
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Basic Marketing Research: Using Microsoft Excel Data Analysis - 3rd Edition
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Poor. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. Instructor edition. May not include student CD or access code. Has heavy shelf & corner wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10844002
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Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00099218438