Items related to Consumer Behavior: United States Edition
Synopsis
For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2009
- ISBN 10 0135053013
- ISBN 13 9780135053010
- BindingHardcover
- LanguageEnglish
- Number of pages600
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior
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Consumer Behavior. 10th Edition
Published by
Pearson College Division, 2009
ISBN 10: 0135053013
ISBN 13: 9780135053010
Used
Hardcover
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Consumer Behavior
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