Investigating Communication: An Introduction to Research Methods - Hardcover

Frey, Lawrence R.; Etc.

Hardcover

ISBN 10: 0135034264 ISBN 13: 9780135034262

Publisher: Prentice-Hall, 1990

Synopsis

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.

About this title

From the Author

New edition in press
The second edition is in press and will be available for ordering in the fall. We aplogize for our slowness and hope current adopters will like this greatly expanded edition. Among other things, there is an additional statistics chapter and an additional qualitative methods chapter.

Edition details

• Publisher: Prentice-Hall
• Publication date: 1990
• Language: English
• ISBN 10: 0135034264
• ISBN 13: 9780135034262
• Binding: Hardcover
• Number of pages: 400