Items related to Understanding Marketing
Synopsis
A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
Instructor's Manual (0-13-490475-3).
"synopsis" may belong to another edition of this title.
Product Description
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date1997
- ISBN 10 0134904672
- ISBN 13 9780134904672
- BindingTextbook Binding
- LanguageEnglish
- Edition number1
- Number of pages400
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Understanding Marketing
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-031-02096
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Understanding Marketing
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Understanding Marketing
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Understanding Marketing
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0134904672
ISBN 13: 9780134904672
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780134904672. Seller Inventory # 9067077
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Stock Image
Understanding Marketing
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0134904672
ISBN 13: 9780134904672
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780134904672. Seller Inventory # 9450145
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Understanding Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780134904672. Seller Inventory # 8849008
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UNK. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780134904672
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