Introductory Management Science - Softcover

Eppen, Gary D.; Gould, Floyd J.; Schmidt, Charles P.

9780134859392: Introductory Management Science

Softcover

ISBN 10: 0134859391 ISBN 13: 9780134859392

Publisher: Prentice Hall International Paperback Editions, 1991

This specific ISBN edition is currently not available.

This highly-esteemed text introduces readers to the key ideas of management science that will be important to them throughout their careers. Addressing the needs of readers interested in both management science and business administration careers, the book emphasizes the role of management science techniques in the larger context of business decision-making. There is a strong focus on models―how they are created, how they are used, what kinds of insights they provide―and on the critical importance of managerial judgement in utilizing those insights. At the same time, for readers interested in more technical aspects of the subject, there is an unparalleled treatment of linear programming techniques. Computer applications, including the use of spreadsheets and of many popular special-purpose software packages, are integrated throughout the text in great abundance.

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Synopsis

This introduction to the basic principles of management emphasizes the study of models of management science - how they are created, how they are used and what paradigms they provide. The book includes problems, half of which are new to this edition.

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