Items related to Industrial Marketing: Cases and Concepts
Synopsis
This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1991
- ISBN 10 0134568311
- ISBN 13 9780134568317
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages640
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Industrial Marketing: Cases and Concepts
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0134568311I3N00
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Industrial Marketing: Cases and Concepts
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0134568311I5N01
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Industrial Marketing: Cases and Concepts
Seller: SecondSale, Montgomery, IL, U.S.A.
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Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00073990124
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Industrial Marketing: Cases and Concepts
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Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0134568311.G
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