Sales Promotion: Concepts, Methods, and Strategies

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9780134423029: Sales Promotion: Concepts, Methods, and Strategies

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

"synopsis" may belong to another edition of this title.

About the Author:

Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.

"About this title" may belong to another edition of this title.

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Robert C. Blattberg
Published by Pearson Education (US), United States (1995)
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Robert C. Blattberg
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Book Description Pearson Education (US), United States, 1995. Paperback. Book Condition: New. Facsimile. Language: English . Brand New Book ***** Print on Demand *****. This comprehensive resource is an examination of contemporary research and practice regarding the field of sales promotion. Bookseller Inventory # AAV9780134423029

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