Photographer and digital imaging expert Martin Evening's guiding philosophy when editing images is to ask, “What is the point? Does what I am doing enhance the picture, or is it just artifice for artifice’s sake?” In Lightroom Transformations, Martin applies this approach to a broad collection of images, showing you how to turn ordinary-looking photos into hero shots―without using fancy montage techniques or wacky effects. By giving each image his own interpretation and explaining the rationale behind the choices he makes, he shows how you can do the same when processing your photos.
Focusing primarily on techniques using Lightroom and Camera Raw―but also with Photoshop―Martin demonstrates how to manipulate the tones and composition of images to create photographs that correspond to your personal photographic vision. Filled with before-and-after shots with detailed explanations of how to go from an ordinary image to an extraordinary one, the book illustrates what you can achieve using Lightroom or Photoshop as a creative tool to enhance the natural beauty that lies within your images.
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Based in London, Martin Evening was a founding member of the UK Digital Imaging Group, one of the first organizations dedicated to exploring digital photography in Britain. As a commercial photographer, Marting specializes in fashion and beauty shots as well as editorial subjects. He has written for magazines like MacUser, the British Journal of Photography, PEI, Amateur Photographer, and Image. A frequent speaker at industry events and presenter of Photoshop techniques, he is author of Adobe Photoshop CS2 for Photographers. He is also a founding partner of PixelGenius, developer of software for Photoshop.
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