The CMO's Periodic Table: A Renegade's Guide to Marketing (Voices That Matter) - Softcover

Neisser, Drew Neisser

Softcover

ISBN 10: 0134293789 ISBN 13: 9780134293783

Publisher: New Riders, 2015

Synopsis

Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer.

Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each.

Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental―a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.

About this title

About the Author

Drew Neisser, founder and CEO of  Renegade, is a recognized authority on cutting-edge marketing techniques having won virtually every award imaginable for creativity and campaign effectiveness. Recognized in 2014 by  Brand Quarterly among “50 Marketing Thought Leaders Over 50,” he is an engaging speaker who has provided expert commentary on marketing trends on-air for CNBC and ABC News.
 
Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years for his articles and, of course, this book. Drew is a trusted advisor to many of these CMOs and writes the highly praised  CMO of the Week column for  Social Media Today. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY.
 
An avid photographer, Drew lives in New York City with his wife, two children, and the agency’s mascot, a French bulldog named Pinky. 

Edition details

• Publisher: New Riders
• Publication date: 2015
• Language: English
• ISBN 10: 0134293789
• ISBN 13: 9780134293783
• Binding: Paperback
• Edition number: 1
• Number of pages: 320