Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement (2nd Edition) (Voices That Matter)

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9780134216140: Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement (2nd Edition) (Voices That Matter)

Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you’ll learn how to use progressive enhancement to build websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future.


This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web.


Understanding progressive enhancement will make you a better web professional, whether you’re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you’ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit http://adaptivewebdesign.info to learn more.


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From the Author:

Most web design books are filled with great techniques and examples that you can pick up and use right away. They're often filled with reams of documentation on which HTML tags to use in which situation and what each and every CSS property does. And most include some sort of sample project or projects for you to work along with in order to see how the code examples come together.

This is not that kind of book. This is a philosophy book about designing for the ever-changing, ever-evolving Web.

There are thousands of technique books out there for you to buy and hundreds of thousands of technique-based articles for you to read. Many of them are quite good. Sadly, however, most of them have a shelf life measured in months.

Technologies...browsers...toolsets...they're constantly changing. I struggle to keep up and often find myself overwhelmed, adrift on a churning sea of far too many options and ways I could be building websites. When I'm being tossed hither and tither by the waves, I affix my gaze on the one thing that helps me get my bearings and make sense of what's happening: the philosophy of progressive enhancement.

This philosophy--which is the heart and soul of an adaptive approach to web design--grounds me and helps me put any new technology, technique, or idea in perspective. Furthermore, it makes my sites more robust and capable of reaching more users with fewer headaches. It has made me a better web designer, and I know it can do the same for you.

About the Author:

As would be expected from a former manager of the Web Standards Project, Aaron Gustafson is passionate about web standards and accessibility.

In his nearly two decades working on the Web, Aaron has worked with a number of companies you've probably heard of including Box, Happy Cog, Major League Baseball, McAfee, the New York Times, SAS, StubHub, the U.S. Environmental Protection Agency, Vanguard, Walgreens, and Yahoo. He recently joined Microsoft as a web standards advocate to work closely with their browser team.

Aaron loves to share his knowledge and insights in written form. His three-part series on progressive enhancement for A List Apart is a perennial favorite and his seminal book on the subject, Adaptive Web Design, has earned him numerous accolades and honors. When he's not writing, Aaron is frequently on the road presenting at conferences and running workshops across the globe.

Back home in Chattanooga, TN, Aaron is the proprietor of the Chattanooga Open Device Lab and helps organize the Code & Creativity talk series with his partner Kelly McCarthy. He is a longtime member of Rosenfeld Media's "experts" group and writes about whatever's on his mind at aaron-gustafson.com.

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Book Description Pearson Education (US), United States, 2015. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you ll learn how to use progressive enhancement to build websites that work anywhere, won t break, are accessible by anyone-on any device-and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit to learn more. Bookseller Inventory # AAK9780134216140

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Book Description Pearson Education (US), United States, 2015. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you ll learn how to use progressive enhancement to build websites that work anywhere, won t break, are accessible by anyone-on any device-and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit to learn more. Bookseller Inventory # AAK9780134216140

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Book Description Pearson Education (US), United States, 2015. Paperback. Book Condition: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you ll learn how to use progressive enhancement to build websites that work anywhere, won t break, are accessible by anyone-on any device-and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit to learn more. Bookseller Inventory # BTE9780134216140

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Book Description Pearson Education (US). Paperback. Book Condition: new. BRAND NEW, Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement (2nd Revised edition), Aaron Gustafson, Unlike most technology books, Adaptive Web Design, Second Edition is not a technique book. It's a philosophy book about how to build websites that can go further and do more using progressive enhancement. This book uses code to help you understand how to apply the philosophy, but learning how to write code is not the focus. Adaptive Web Design, Second Edition will show you how you can craft interfaces that work for any user and how each and every decision you make in a web project affects your end user. This second edition of Adaptive Web Design goes beyond the first edition to frame even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the Web. Understanding progressive enhancement will make you a better web professional, whether you're a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. And when you've mastered the tenets and concepts in this book, you will see the Web in a whole new way-like Neo seeing the Matrix. You will gain Web design superpowers and become invaluable to your employer, your clients, and to the Web as a whole. Bookseller Inventory # B9780134216140

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