The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

 
9780134194677: The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

 

Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

Reflects powerful trends ranging from smartphones to globalization

Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

By industry insiders with decades of experience as leaders and consultants

 

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…any content, on any platform, in any market, worldwide.

 

You’ll master innovative new ways to grab consumers’ attention and wallets fast…make your experiences wannasee, haftasee, mustsee…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully market all forms of entertainment.

"synopsis" may belong to another edition of this title.

About the Author:

Al Lieberman is a Clinical Professor of Marketing and the Executive Director of the Entertainment, Media, and Technology (EMT) Program at the Stern School of Business, New York University, where he was awarded the first Albert Gallatin endowed Chair as Professor of Business. He has created a unique specialization curriculum with courses covering the marketing, professional management, finance, accounting, globalization, new media, and strategic development of the entertainment, media, and telecommunication sectors.

Professor Lieberman has extensive experience in the world of entertainment marketing. He served for over 12 years as President and founder of Grey Entertainment and Media, a wholly owned subsidiary of Grey Advertising. Under his leadership, Grey Entertainment grew to become a leading specialized marketing and communications agency, servicing clients such as Warner Bros. Studios, Warner Home Video, ABC Entertainment, Harper Collins Publishers, Viking/Penguin, Murdoch Magazines, People Magazine, Universal Music, Radio City Music Hall, Madison Square Garden Network, Metro Cable Coop (1.800.OK.Cable), Celebrity Cruises, and Barbados Board of Tourism, among others.

Professor Lieberman also served as Executive Vice President of Simon & Schuster. As General Manager of the Silhouette book division, he played a significant role in launching the Silhouette paperback brand, which grew to over $250 million dollars in retail sales worldwide, with distribution in 90 countries and 16 languages.

His research involves film festivals, technology and its disruptive impact on media and entertainment, and global entertainment and media. He has worked and taught in Italy, France, Germany, India, Argentina, China, and Brazil.


Patricia Esgate specializes in strategic business development for market platforms that utilize dynamic experiences to build brand loyalty, drive repeat visitation, and increase revenue. Through the consulting practice of Esgate & Associates, Ms. Esgate’s clients have included the Walt Disney Company, Sony, Universal Studios, Jim Henson Productions, and the McDonald’s Corporation, along with an extensive list of individual projects both domestic and international. Ms. Esgate has had the pleasure of organizing several conferences focusing on the destination entertainment industry, including her own event, the Summit for Experience Creators, and enjoyed five years as the editor of EM magazine, a groundbreaking publication that focused on all facets of the experiential marketplace. Ms. Esgate has appeared at industry events as both a featured speaker and provocateur; she has also served as a faculty member for Harvard University’s Experience Architecture Forum and Pine & Gilmore’s popular Strategic Horizons thinkAbouts.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lieberman, Al; Esgate, Patricia
Published by Prentice Hall
ISBN 10: 0134194675 ISBN 13: 9780134194677
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0134194675

More Information About This Seller | Ask Bookseller a Question

Buy New
29.31
Convert Currency

Add to Basket

Shipping: 2.75
Within U.S.A.
Destination, Rates & Speeds

2.

Lieberman, Al; Esgate, Patricia
ISBN 10: 0134194675 ISBN 13: 9780134194677
New Paperback Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2013. Paperback. Book Condition: New. 2nd. 181mm x 232mm x. Paperback. Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends r.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.494. Bookseller Inventory # 9780134194677

More Information About This Seller | Ask Bookseller a Question

Buy New
37.81
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Lieberman, Al; Esgate, Patricia
Published by Pearson Education (US), United States (2013)
ISBN 10: 0134194675 ISBN 13: 9780134194677
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2013. Paperback. Book Condition: New. 2nd Revised edition. 232 x 178 mm. Language: English . Brand New Book. Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow.any content, on any platform, in any market, worldwide. You ll master innovative new ways to grab consumers attention and wallets fast.make your experiences wannasee, haftasee, mustsee.drive more value through social platforms, mobile technologies, and integrated marketing strategies.overcome challenges ranging from bad buzz to piracy.fully leverage licensing, merchandising, and sponsorships. .and successfully market all forms of entertainment. Bookseller Inventory # BZV9780134194677

More Information About This Seller | Ask Bookseller a Question

Buy New
38.22
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Lieberman, Al; Esgate, Patricia
Published by Pearson FT Press (2013)
ISBN 10: 0134194675 ISBN 13: 9780134194677
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Pearson FT Press, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # 0134194675

More Information About This Seller | Ask Bookseller a Question

Buy New
51.53
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Lieberman, Al; Esgate, Patricia
Published by Pearson FT Press (2013)
ISBN 10: 0134194675 ISBN 13: 9780134194677
New Paperback Quantity Available: 1
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Pearson FT Press, 2013. Paperback. Book Condition: Brand New. 2nd edition. 304 pages. 9.00x6.90x0.80 inches. In Stock. Bookseller Inventory # zk0134194675

More Information About This Seller | Ask Bookseller a Question

Buy New
49.16
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Lieberman, Al; Esgate, Patricia
ISBN 10: 0134194675 ISBN 13: 9780134194677
New Paperback Quantity Available: 1
Seller
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 2013. Paperback. Book Condition: New. 2nd. 181mm x 232mm x. Paperback. Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powe.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 368 pages. 0.494. Bookseller Inventory # 9780134194677

More Information About This Seller | Ask Bookseller a Question

Buy New
36.28
Convert Currency

Add to Basket

Shipping: 22
From Australia to U.S.A.
Destination, Rates & Speeds

7.

Lieberman, Al; Esgate, Patricia
Published by Pearson FT Press (2013)
ISBN 10: 0134194675 ISBN 13: 9780134194677
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson FT Press, 2013. Paperback. Book Condition: New. Bookseller Inventory # P110134194675

More Information About This Seller | Ask Bookseller a Question

Buy New
78.83
Convert Currency

Add to Basket

Shipping: 2.35
Within U.S.A.
Destination, Rates & Speeds