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Synopsis
For courses in Managerial Economics.
A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.
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MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package
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About the Author
Jeffrey M. Perloff is a professor in and chair of the Department of Agricultural and Resource Economics at the University of California at Berkeley. His textbooks are Modern Industrial Organization (co-authored with Dennis Carlton) and Microeconomics. Professor Perloff has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is currently an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. A fellow of the American Agricultural Economics Association, his economic research covers industrial organization, marketing, labor, trade, and econometrics. He has consulted with a number of nonprofit organizations and government agencies including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture.
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Managerial Economics and Strategy (2nd edition)
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Managerial Economics And Strategy 2Ed. Global Edition
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International Edition
Managerial Economics and Strategy, Global Edition [Paperback] [Dec 27, 2017] Jeffrey M. Perloff (author), James A. Brander (author)
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Managerial Economics and Strat
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Managerial Economics and Strat
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Managerial Economics and Strategy (The Pearson Series in Economics)
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Managerial Economics and Strategy, Global Edition
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Managerial Economics and Strategy (The Pearson Series in Economics)
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Managerial Economics and Strategy (The Pearson Series in Economics)
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Managerial Economics and Strategy (The Pearson Series in Economics)
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